Major technology companies collect vast amounts of data from users across the EU, but the full extent of this collection and its implications are often obscured by complex privacy policies and technical jargon.
The Scale of Data Collection
Evidence shows that a single tech company can collect over 1,500 data points per user per day, including:
- Location data and movement patterns
- Social connections and communication habits
- Purchasing behavior and financial information
- Health and wellness data
- Political and social preferences
How This Data Is Used
Beyond targeted advertising, this data is used for:
- Algorithm training and AI development
- Risk assessment and credit scoring
- Political campaigning and influence
- Market research and product development
EU Regulations and Enforcement
While the GDPR provides some protections, enforcement remains inconsistent across member states. Evidence shows that many companies continue to push the boundaries of what’s legally permissible.
Protecting Your Data
Use privacy-focused alternatives, regularly review app permissions, and consider using privacy-enhancing technologies like VPNs and encrypted messaging services.